First impressions are powerful, and how potential customers perceive your website can make or break your company. Your company’s image is reflected directly on your website.
In order to be successful, your online marketing and social media campaigns must bring in lots of visitors and potential customers. If not, it may be due to issues with the site’s layout or a lack of functionality. Here are 8 fundamental guidelines for improving your cleaning company’s website as well as an online presence.
Your website should scream quality
Most people believe that if your cleaning company’s website is outdated and inoperable, you also provide poor service. The risk of losing potential buyers in the first few seconds is not worth it. As a result, it is critical that your website demonstrate competence, authority, and usability.
Your company’s growth depends on your website, but if it’s slow, customers will go elsewhere. Keep your website simple and easy to navigate.
Moving menus, text, and sliders that appear and disappear as you scroll the page may impress at first, but they quickly become a distraction. Your site’s load time could balloon if you use these features. Make sure your website is easy to navigate, looks good, and doesn’t have too many unnecessary features.
Ensure your site is search engine optimized
Adding search engine optimization (SEO) is the next step in revamping the design of your cleaning business website. SEO optimization is challenging, even with the best step-by-step guide found via Google search. If you need this done quickly, consider getting some outside help.
You can make your website more accessible to search engines by taking a few basic measures. These SEO optimization strategies will help you attract targeted local users to your website in record time:
- Put Google Maps on your website to show customers where you’re able to provide service. This can increase your visibility in search results for terms related to the locations you’ve marked on the map.
- Include a footer on your website with your company’s contact information. These elements lend credibility to a website, which is appreciated by Google and other search engines.
- If your social media profiles and online directories all feature consistent contact information, potential customers will have an easier time finding and remembering your company.
- Make sure to include internal links on your website to connect related content. If you do this, search engines will be able to find and index your new pages more quickly.
Ensuring your online presence is conveying the right message
Having a polished website is just the beginning of a serious approach to running a cleaning service. Most site visitors will stick around to look around a trustworthy site. That’s why it’s crucial to have both an attractive website layout and compelling copy.
There should be a few main points in your company’s message to customers:
- Highlight what makes you special to begin. This highlights your company’s value proposition or the reasons a customer should work with you instead of a rival.
- Point out the benefits of working with you that cannot be found elsewhere.
- Describe the issues your services will address for your perfect customer.
- Don’t forget to sprinkle your site with calls to action. This means that you have copies and links that encourage potential customers to take the next step, such as submitting a quote request.
Don’t just link to the homepage for everything
Landing pages and thank you pages are essential for a high-converting website and lead tracking. To increase the likelihood of a visitor converting into a lead, you can send them to a landing page.
Investing in paid advertising to drive qualified visitors to your cleaning company’s website? Use a landing page. You could direct visitors to a page on your site about commercial cleaning services, for example. The advantages of working with your business cleaning service would be listed here.
Ads can be optimized for conversions if you track conversions from your website using thank-you pages. By keeping tabs on conversions, you can fine-tune your approach to advertising. It can shed light on the successes and failures of various promotional efforts. As part of your website’s layout, include “thank you” and “landing” pages.
Keep it real with real photos, not stock photos
How prospective clients see your company is reflected in your website and online presence. Using stock photos exclusively on your website can give the impression that you are just starting out. Having genuine pictures of your employees, tools, and procedures is a quick and easy way to gain credibility.
People may form a negative impression of your company or its legitimacy if they do not see these authentic photographs. Employees are less likely to join a business that has a negative public image.
Customers will feel more connected to your brand if real photos are featured prominently on your website. They are more likely to hire your company over the competition if they can see your cleaning staff in action before making a decision.
Have a content marketing strategy
Create a website content marketing strategy to target customers who are interested in your niche products and services. Include blog posts, industry pages, service pages, and location pages among the many types of content you’ll want to add to your site.
Potential customers can get the impression that your company is an industry leader in cleaning thanks to your blog. There are numerous entry points for visitors to your site. They could have come across your site in a variety of ways, including a Google search, an ad, a social media post, or something else.
Make sure to add a service page for the feature if it is important to you. Customers are more likely to hire your company if they find the specific service they’re interested in on your website, rather than the competition.
Don’t only rely on one method to get leads
To attract potential new clients in the cleaning industry, you may want to offer more than just a standard contact and quote request form. Just because someone lands on your website doesn’t mean they’re ready to book a cleaning the first time.
People who are checking out your website for the first time are likely in the market for cleaning services and trying to decide who to hire. Because of this, many prospective clients may be lost if your sole lead generation tool is a contact page and a quote request form.
That’s why it’s important to have more than one lead magnet to entice people who aren’t quite ready to buy. They can be included in a lead magnet’s follow-up email series. You may also contact them by phone or email to obtain the information you seek.
Focus on email signups instead of social media likes and shares
The value of having one’s own email list is often overlooked by cleaning business owners. They count on social media endorsements such as “likes” and “follows” instead. However, there are limitations to using these platforms for marketing purposes, and you may lose all of your data if you lose access to the platform.
Follow-up emails designed to encourage these potential clients to hire you can be sent automatically as part of your email marketing campaign. It may take multiple interactions with your company before a potential client decides to hire you. Leads are valuable because they allow you to start working with potential customers right away. It’s important to incorporate multiple methods of generating leads into the design of your website.
Promote your company by regularly adding positive testimonials
In a crowded cleaning services market, you’ll have to sell your services to potential clients. Sales can be boosted by showcasing positive customer feedback on a website. Keep your most recent infomercial in mind. How many clips depicted contented clients? Most infomercials have dozens of testimonials because they are effective.
A third-party endorsement of your cleaning services can increase sales. If you don’t have enough five-star reviews, some customers won’t buy from you. The success of a deal may depend on it. As a result, it’s important to highlight your site’s positive feedback. It’s a great way to increase trust and sales.
Conclusion
Your website’s design is only half the battle; the messaging you use must also convince potential customers to hire your cleaning company. Include real photos and customer testimonials to build credibility on your website.
A visually appealing website is essential for making a good first impression and closing sales online. If your cleaning business website receives little to no traffic or conversions, you can turn it into a powerful asset by making a few simple changes to the design.
