The goal of your website should be to motivate visitors to explore further and take some sort of action. It needs to be accessible, quick to load, and packed with useful data. You should consider a redesign if your site gets almost no visitors, has low conversion rates, high bounce rates, loads slowly, and feels uninspired.
In this article, you will learn the fundamentals of website design strategy management as it pertains to running a successful enterprise online.
Redesigning a website: what’s the big deal?
A website redesign can grow conversions, lower bounce rates, improve usability, and boost overall productivity for your website and, by extension, your business. That is, if it’s managed the right way.
Redesigning a website entails more than just changing the structure or the visual identity – it’s a complete rebuild. All aspects of the web development process can benefit from upgrades when undergoing a redesign. Redesigning a website can improve how well it serves visitors in a variety of ways, from the site’s structure and functionality to the quality of its content and design.
A redesign isn’t necessary for every website. There are a lot of factors to consider when planning a website redesign. It is important to evaluate the current website’s functionality before developing a plan for a redesign. Keep an eye on key metrics like conversion and pageview retention.
The next step is to conduct some preliminary market research to establish whether or not your site is optimized for the type of product or service being sold, the type of website you are hosting, and the target audience you are trying to reach.
When planning a website redesign, it’s important to put the site’s requirements first. Complete redesigns can have a dramatic impact on the bottom line for some websites, especially those with low traffic and conversion rates. However, web development services like migration may be more useful than a complete redesign for high-traffic websites that aren’t converting their visitors into customers.
Developing a Plan of Action for a Project
Staying organized is crucial whether you intend to redesign on your own, with a freelancer, or with a web development team. Creating a project plan with milestones such as these can help ensure a smooth website redesign.
Discovery & Research
Information gathering and analysis constitute the initial stages of any website redesign. Gathering data is crucial for evaluating the state of a website. Website redesign strategies can be informed by tools like website audits and user feedback, which examine site features and functionality.
Create a draft
Experts in digital marketing and user experience can help you develop fresh design strategies that prioritize users and improve your site’s search engine rankings by providing advice on everything from the site’s information architecture to its wireframes.
Start building
The next phase involves incorporating data-informed strategies into front-end development’s underlying design frameworks. With the help of a redesign management team, you can have a website that is appealing to your target audience, loads quickly, and is simple to navigate.
Configuring the back end in a way that is both practical and secure is also crucial to the success of a website redesign. In this regard, any project manager concerned with avoiding future technical limitations would do well to enlist the aid of qualified web development or IT teams.
Test & Improve
Key performance indicators, also known as KPIs, user surveys, and other web management tools allow developers to evaluate the success of a newly launched website and address any problems that might cause visitors to leave the site before they do so.
Should I build the site myself?
You might think it’s a good idea to redesign your website on your own if you’re a technically-inclined person with plenty of free time. If you value your time and sanity above all else, it’s best to outsource complex web design projects to professionals.
When you hire a professional website redesign service, you gain access to a team of experts. The primary focus of a committed team is to ensure that your website redesign is optimized and successful at every stage.
Is There an Optimal Frequency for a Website’s Redesign?
Every website is different, so it’s impossible to give a universal answer to the question of how often you should update it. However, the average lifespan of a website is thought to be between 1.5 and 2.5 years. It’s possible that the target audience and the company’s objectives will determine how often a website needs to be redesigned.
The risk of out-of-date content can be mitigated by putting an emphasis on evergreen material, but this isn’t the only factor in a website’s demise. Technology mistakes are more common in older systems, applications, and programs. In the end, businesses need to adapt to the changing times and rapidly developing technologies.
Here are some questions to ponder as you weigh the necessity of a redesign for your website:
- Do you or your visitors encounter problems while using the site?
- Does it still feel and look modern?
- Do the design and branding convey what you want to say?
- Does it take a long time for each page to load?
- How user-friendly is the site’s navigation?
- Do you feel like you can expand your business with this website?
If your answer to any of these questions with a “yes,” you may want to think about redesigning your website. Your decision will determine how much a website redesign will cost and how long it will take. Although a DIY strategy will save money, it might not be as successful as other options.
Costs for freelance web design services range from several hundred to several thousand dollars per project, and they demand a great deal of faith for high-quality outcomes. The upfront cost of a reputable website redesign management service may be higher, but the investment return is guaranteed due to the service’s proven abilities and experience.
