Blaabit’s marketing experts have compiled a list of tips for the online promotion of your laundromat business. The best marketing strategy for a business is one that combines both online and offline tactics. Let’s jump right in!
Online Strategies for Promoting Laundromats
Put up a website for your business
If you plan to advertise your store extensively online, you should create your own website. You can present your company in the most favourable light on the internet.
A lot more information about your store can be displayed here than on your Facebook or Instagram page. In order to boost your company’s visibility in Google search results, it is important to have a website of your own that is linked to your social media profiles.
Get found on map searches
Finding local services is a breeze with the help of Google Maps or Apple Maps. Simply typing “laundromat near me” into a search engine will return a list of establishments ordered by their proximity to the user. Your business must be verified with both Google and Apple in order to show up on their respective maps.
In addition, your customers can leave reviews on these sites, increasing the likelihood that people will come to your 5-star laundromat if you provide exceptional service.
Be active on social media
Social media sites like Facebook, Twitter, and Instagram can be used to advertise upcoming sales and events to a wide audience. While creating an account on any of these services is free of charge, regular participation is essential for seeing results.
Post at least once a week on each platform, and check in at least once a day to respond to comments and questions from followers.
Spend responsibly on social media ads
Advertise your business on social media sites like Facebook if you’re ready to put money into it. The ability to target your message to specific groups and locations means that advertising on social media can be extremely cost-effective compared to traditional media like newspapers and radio.
