Your business can now use social media to promote your story, as well as show your knowledge on a global scale in real time with really little expense. Here is how you can use social media channels like Facebook, Instagram and also Snapchat to expand your audience and client base, and build your brand name and also service in a tactical way.

Why utilize social media?

As conventional approaches of advertising to consumers like print advertising or direct mail has become much less reliable, businesses are looking to social mediums to better connect with customers and the people who influence them. It is important to understand exactly how social media has fundamentally changed the means of connecting and communicating with individuals, and an endless number of communities.

The key to social media success is not to get hung up on the tools, but to focus on exactly how you can utilize them more effectively to:

  • raise the exposure of your brand and services
  • develop personal and professional networks
  • create relationships with consumers and also influencers
  • participate in real-time two-way interaction with customers
  • publish and also distribute original content that demonstrates your expertise
  • share curated web links to relevant info that adds value to the lives of your customers
  • interact with your neighborhood of fans, advocates and supporters
  • create more leads and sales

Figuring Out the Social Media Equation

Consider social media in 2 components.

There is social media involvement– meaning your business hosting or managing a profile on various social media networks and providing a value to people by:

  • sharing other people’s content (User Generated Content or USG) on Facebook or LinkedIn, retweeting them if you’re on Twitter or re-gramming on Instagram.
  • addressing customer questions, offering help and support…even with questions not necessarily have direct relations with your business
  • getting involved with conversations happening on social channels. This could be a group on Twitter speaking about a particular issue that’s emerged via the media, or signing up with a LinkedIn Group
  • leaving intriguing and relevant discussions on blog sites you read and podcasts you pay attention to
  • promoting other companies or community events, for example, your community council might be running a street festival that could be helpful for you to advertise using your networks.

Before delving into discussions on social networks, it’s crucial that you:

Pay attention
relax and have the bigger picture before replying
gret familiarized with the nuances of the particular network on which you intend to spend your energy on.

Another thing to consider is the creation of original content that you can produce to keep customers informed, entertained or educate. You have the power to attract different customers to pay attention to you and your brand through original content.

Which is why it is important to consider creating original content for social media with the audience in mind. Understand that who you’re trying to connect with and where they hang around online.

Producing content with the consumer in mind

Most of the time your content can provide practical information that your customers find valuable, relevant and beneficial to their lives. It might just be information that resolves their problems or satisfies a need they have that is pertinent to your business, or demonstrates your knowledge as well as proficiency.

For example, a dental office’s blog site may offer details on how to clean and attend to daily teeth cleaning practices.

Once you produce your content, you can then choose to publish to a number of different social media platform that is most fitting for your business and where your customers are more likely to spend time in.

Building your presence on social networks is necessary– not just due to the fact that social media is an excellent delivery channel that will give your brand more exposure, internet search engine such as Google utilize social media shares to determine the effectiveness of content to a target market, so social media presence can also positively affect search positions.

Don’t Overthink It!

You should now know why social media is important for any businesses. It might seem to intimate to get a social media strategy ready for your business, but it doesn’t have to be. You can hire out and have an expert like Blaabit Solutions to help you with the creation and management process. We offer several options to help manage social media and create more sales and leads for your business.

In addition to social media management, we can also help with SEO optimization, online reputation, inbound marketing, and website development. If this sounds interesting to you, please contact us at, we’d be happy to arrange a call to discuss with you.